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Mansoor Madhavji is Partner at Blockchain Founders Fund. In this chat we discuss when a token makes sense for a project, how to find your target market, best ways to keep users engaged, digital marketing strategies working right now, creating viral content, the best marketing metrics to track, overcoming bots, scaling, and how to keep investors interested in seeing the project grow.
Mansoor Madhavji 穆大胜 is a Partner at Blockchain Founders Fund which invests in and venture builds top-tier Start-ups and consults companies and governmental organizations on emerging technologies. He has supported numerous projects on developing sophisticated economic models, go-to-market and branding strategies. Mansoor has created unique cost-effective growth hacks for portfolio companies and past clients that surpassed customer acquisition benchmarks. Mansoor serves as an advisor to innovative AgTech, FinTech, eSports & AI start-ups including Agryo, Pay1x, Jiang Hu, and mltrons. He previously led growth and marketing strategy as Head of Content with an innovative technology company launching secure digital currency exchanges across South East Asia and India. Mansoor is also an early stage investor in emerging technology companies including blockchain, machine learning, internet of things (IoT), and machine learning. He is a mentor with Chinaccelerator, one of the global elite accelerator programs operated by the venture fund SOSV with $500M+ AUM and the Mobile Only Accelerator (MOX) which helps the best mobile startups from around the world acquire millions of users in Southeast Asia, India, Eastern Europe and South America with 167 million users on its smartphone platform. Prior to his focus on early stage companies, Mansoor traded equities and derivatives and ran an international digital marketing and branding agency across North America and Asia.